About Us

At Focus Feral, we put a wild focus on design.

Our name might be a play on words but our mission is clear: we create original designs for people who aren't afraid to wear it on their sleeve, as a badge, or to raise awareness. These differences are what drives people to be, human. As humans we might be audacious, anxious, fearless, fearful, frantic, introverted, traumatized, and even totally unhinged. One thing is certain. We're all unique. That's fantastic because normal is, frankly, a little boring.

We believe in personal quirks, they're differentiators that help you stand out in a crowded world. They're identity traits that should be proudly worn front and center. We believe in personal freedom and embrace those who chose to express themselves.

We don’t follow trends. We follow fixations.

Every Focus Feral design is built around sideways takes, impulsive insights, and the kind of humor that sticks. Some designs are clever. Some are chaotic. All of them are personal.

This isn’t just merch. Sometimes it's a mirror.

If it makes you laugh, flinch, or whisper “oh that’s too true,” you’re in the right place.